A rainbow of colors saves you a lot of green.

Want to make sure you're saving as much as possible? Become familiar with our color-coded price signs found throughout the store. This color-coding system was created to help you easily find product prices, and provides you with a quick reference tool for identifying the source of the product and it’s corresponding price. The following is a guide to these color-coded price signs.

Orange is obviously our favorite color, so we use it on price signs that represent our lowest everyday prices. These prices don't seesaw like our competitors, but rather stay low everyday!

Stop at the red price signs to see items we get through a special buy. The prices are red-hot because we got such a great deal and are passing the savings to you.

The price always seems greener on the other side of the shelf, so this color price sign helps you spot our national brand equivalent items that are a great price within a product category.

Yellow means “Caution – an unthinkable price is ahead”. Look for these signs to highlight our Smart Option products – the most value for your money…now that IS a smart option!

You’d have to be plum crazy not to take advantage of the great deals represented by price signs in this color, and plum fast since they’re only around while supplies last.