A rainbow of colors saves you a lot of green.

Want to make sure you're saving as much as possible? Become familiar with our color-coded price signs found throughout the store. This color-coding system was created to help you easily find product prices, and provides you with a quick reference tool for identifying the source of the product and it’s corresponding price. The following is a guide to these color-coded price signs.

Orange is obviously our favorite color, so we use it on price signs that represent low everyday prices that you can always count on – day in and day out.

The price always seems greener on the other side of the shelf, so this color price sign helps you spot products that are the best value within a product category.

You’d have to be plum crazy not to take advantage of the great deals represented by price signs in this color, and plum fast since they’re only around while supplies last.

Stop at the red price signs to see items we get through a special buy. The prices are red-hot because we got such a great deal and are passing the savings to you.

You don’t need a green thumb to get fresh food. Find locally grown produce with this sign color and support local farmers while saving yourself a lot of greenbacks.

Try something new more than once in a blue moon. Look for this color to find new items in the store – the perfect blueprint for
a change of pace.